Sound too good to be true? There are a few requirements, but overall, this is a great deal.

• No need to rent a mailing list or print names and addresses
• No need for a postal permit
• Send to every mailbox along the carrier routes you designate
• Designate by city, county, zip code or location

With the EDDM program, you aren’t going to be able to address by name, personalize, or more deeply segment and target the mailing, but you are able to target based on a common denominator— geography. This makes EDDM great for store openings, event announcements, and discounts and coupons for local merchants and other highly location-based marketers.

Let’s say you’re a chiropractor who opens a second location across town. You know that there are several upscale neighborhoods within several miles of the new office. In those carrier routes, most of the homeowners have a high likelihood of having good jobs and comprehensive insurance. They also have close proximity to your new office. That’s a perfect opportunity for Every Door Direct Mail. With the postage savings, you might even get creative and use a skeletal die-cut. Now that would grab attention!

One of the requirements of the Every Door Direct Mail program is that these mailers be flat and not standard size. Maximum dimensions are 15” x 12”. Minimum dimensions are 11.5” x 6.125”. In addition, mailers cannot be not time-sensitive, since they are not given the same time priority as first-class mail.

Although EDDM mail is larger than your average mail piece and may cost you somewhat more to print, for the savings in postage, it can be worth it. Especially since the oversize causes these pieces to really stand out in the mailbox. If you mail a 6.25″ x 9″ or larger flat, for example, you have a virtual billboard for your message, yet it costs 9 cents less! So take the savings and get creative. Try unusual folds to die-cuts to make your mailers really shine. You might pay a little more, but you’ll get more attention and increased ROI.

Every Door Direct Mail gives you tremendous opportunity to reach new locations and experiment with new, creative solutions. For the right campaigns, this can be a highly cost-effective way to grow your sales. Talk to us about how this program can work for you!

2012 looks to add to the successes we saw in 2011. Top line growth is at a nice pace with several new customers entrusting us to provide solutions with their marketing dollars.  Excitement is in the air with expanding budgets and the desire again to use print as the tool of choice. Combining print with other channels of communication is the best solution for increasing response rates and getting your brand to become “sticky”. Creative concepts driven from understanding customer desires then using all the tools available to us is what we do best. Mobile, web, print and direct mail used in conjunction with each other make our customers thrive in their market space.

Continued change brings about opportunity and nothing says change more than what our economy has encountered these past couple years. Being able to adapt while staying focused and in front of all the issues is a must for any business. Solid leadership, experience and pure desire are characteristics that all Brandt staff posses. This is what we bring to the table. This is what we offer and deliver to any customer who provides us the opportunity.

Vince Lombardi once said; “We would accomplish many more things if we did not think of them as impossible”. Managing the chaotic and thriving on the impossible is what drives us. Being flexible and understanding our schedules and the customers due dates is why we arrive each day. Success breeds success and this is why our customers return to us over and over again.

For over 40 years, we have continued the relentless pursuit of perfection. We continually grow stronger each year due to a common vision: the desire for total customer satisfaction. What we can tell you via the internet is our strengths and what we specialize in. What we cannot show is the high level of care and concern we take in serving our customers. The Brandt Company has always encouraged all our customers to visit us, so they can better understand the process and the attention to detail we go through to set us apart from all the others.

As hockey great Wayne Gretzky once said, the key to winning is skating first to where the puck will be next. Business success is the same – everyone hopes to be where their market is going but by the time most get there the “puck” has moved on. The Brandt Company is poised to be waiting for the puck to arrive.

Thank you for your interest in The Brandt Company and allowing us to provide our services.

Marc Brandt
President
The Brandt Company